GeoPoll as soon as once more partnered with Model Africa and others on the 2021 Model Africa 100, an annual record of the highest manufacturers in Africa total and in choose key sectors. This 12 months, the report was launched on Africa Day, as common, and thru seven digital occasions in seven international locations – Uganda, Lesotho, Botswana, Namibia, Nigeria, Morocco and Cote D’Ivoire.
Watch the launches on the Model Africa YouTube Channel.
Now in its eleventh 12 months, Model Africa 100 is a consumer-led survey that seeks to determine model preferences throughout Africa. GeoPoll facilitated Model Africa’s knowledge assortment by mobile-based surveys performed in 28 international locations protecting all financial areas in Africa, making it essentially the most complete survey on manufacturers in Africa.
On this article, we are going to spotlight a number of the rankings. You may entry the complete report in African Enterprise Journal right here.
This analysis, which yielded greater than 80,000 model mentions and over 2,000 distinctive manufacturers, was a collaborative effort with GeoPoll gathering the information and Kantar and Model Management offering the evaluation and insights.
Knowledge was collected independently utilizing Geopoll’s cellular survey platform, drawing a pattern of greater than 10,000 respondents from our personal database of 250+ million respondents and different recruitment channels throughout the first quarter of 2021.
With the ultimate coded knowledge, Kantar calculated a rating for every model and created an index that took into consideration the pattern and inhabitants sizes of every nation, weighted on the gender and inhabitants of the international locations lined. The manufacturers had been analyzed to make sure there have been no duplications and no generic classes slightly than buying and selling model mentions.
Most Admired Manufacturers in Africa General
This 12 months’s rating has confirmed the resilience of established manufacturers with little change on the high of our rankings, regardless of a tumultuous 12 months and regardless of extending the survey to a bigger pattern of respondents. Given the coronavirus pandemic’s omnipresence, Model Africa sought to find out its affect on the manufacturers’ steadiness of energy and standing within the rankings. There was little change amongst our survey of Africa’s Most Admired Manufacturers as US sportswear model Nike retained its high spot. Samsung was third for the third consecutive 12 months and Coca-Cola maintained its 4th spot.
Manufacturers Responding to COVID-19
In 2021, because of the pandemic, a brand new query was added to the survey to determine the manufacturers that Africans understand to be essentially the most useful throughout the ongoing pandemic.
Unsurprisingly, given its world function and media presence throughout the pandemic, the World Well being Group (WHO) emerged high within the record of manufacturers perceived to have been essentially the most useful throughout the pandemic. Governmental companies, worldwide our bodies, and NGOs represented 20% of the manufacturers named by respondents – organizations like WHO and Unicef, the Africa Facilities for Illness Management, and USAID – whereas personal sector firms represented 80%. South Africa’s MTN, which donated 7m Covid-19 vaccine doses to 9 African international locations, is the main personal sector model on the second place in a non-public sector record the place all multinational cellular operators in Africa made the record of the Prime 25. Main pharmaceutical teams, Johnson & Johnson and AstraZeneca, additionally made the record.
Most Admired African Manufacturers
As common, this 12 months we requested respondents to call their most admired African model. The ensuing record reveals a 28% change from final 12 months, with a number of upstart native manufacturers muscling their approach into the Prime 25. Dangote, MTN, DStv and different giants dominated the record once more. The highest newcomer, muscling in at place 10, is Bathu, a comparatively new South African shoe model that was shaped lower than 5 years in the past.
Most Admired Monetary Manufacturers
The monetary providers sector was once more dominated by African manufacturers, notably from South Africa (7), Nigeria (6), and Kenya (3), who made up over 75% of the Prime 25 manufacturers. The sector was marked by adaptation to the digital period, acquisitions, and help for patrons throughout the pandemic’s robust financial situations. GT Financial institution held on to the highest spot for the second 12 months in a row after one other robust monetary efficiency and restructuring to draw digital clients. The most important change got here from Kenya’s Fairness Financial institution which moved up 6 locations following growth in East and Central Africa.
Most Admired Media Manufacturers
The media class continues to replicate a bias in the direction of non-African media which characterize greater than 75% of essentially the most admired media in Africa. With coronavirus limiting leisure choices past the house, digital companies together with streaming providers reminiscent of Netflix thrived. The rise of Nationwide Geographic (new entrant into the highest record) and the upkeep of mainstay information manufacturers reminiscent of BBC, CNN, and Al Jazeera, that are all accessible by South Africa’s DStv platform, propelled DStv to leapfrog BBC because the #1 media model in Africa.
Africa’s story and perceptions proceed to be formed exterior its borders as a result of all different media manufacturers within the high ten of the media class are non-African (aside from DSTV).
Conduct Cell Surveys in Africa
Model Africa has been utilizing GeoPoll’s analysis platform for knowledge assortment since 2015 because of the excessive penetration, comfort and effectiveness of cellular throughout Africa. Conducting interviews by way of cellular ensures a wider attain and expediency in conducting analysis throughout the continent than could be attainable with face-to-face interviews. To be taught extra about GeoPoll’s protection and capabilities in Africa, please contact us.