In honor of Girls’s Historical past Month, GreenBook is speaking with feminine leaders from throughout the insights trade to rejoice their achievements and encourage the subsequent wave of execs. Be a part of us every week for the CEO Sequence as we sit down with high feminine leaders for a dialog on trade developments, overcoming challenges, and growing management abilities.
We’re persevering with our CEO collection in honor of Girls’s Historical past month (in addition to elevating consciousness of the historic ESOMAR election that has two fantastically certified girls working for President) with my interview with Anne-Sophie Damelincourt, Founder & Proprietor of Blue Lemon Perception & Technique. Along with her profitable profession constructing a working a number one analysis company, Anne-Sophie has additionally been re-elected as an ESOMAR Council Member (3 phrases) and Treasurer. She is constructing off of that have as a candidate for the ESOMAR Presidency.
I had by no means had the privilege of chatting with Anne-Sophie and was thrilled to appropriate that. On high of her 20+ 12 months profession on each the consumer and provider facet of the trade and long-term work inside ESOMAR, Anne-Sophie was immensely impressed along with her perspective on the modifications impacting the trade, the necessity for transformational help for a lot of organizations, her international perspective, and extremely pragmatic strategy to supporting range.
I’m glad I’m not an ESOMAR member; it’s a troublesome alternative for President! Nevertheless, it’s additionally a real win/win scenario as a result of each candidates are fantastic decisions. I feel you’ll see what I imply when listening to this interview. Get pleasure from!
This interview has been edited for readability.
Lenny Murphy: Hi there everyone, it’s Lenny Murphy right here with the subsequent version of our CEO collection. And right now it’s my pleasure and pleasure to be joined by Anne Sophie Damelincourt. I attempted to do a French accent as greatest I can. Sophie, welcome.
Anne-Sophie Damelincourt: Thanks a lot.
LM: Right here, as properly.
We’re chatting beforehand it this different. I had not had the chance to both have the chance to talk earlier than, so different. It’s actually type of a blessing that we now have that now.
So, you put on a number of hats. Why don’t you inform us concerning the hats that you just put on? As a result of that’s a great way to set the stage for the remainder of the dialog.
ASD: I’ve so as to add, it’s to start with, I’m the founder and proprietor of, Blue Lemon Perception & Technique, which is a consulting company based mostly in Paris and working globally.
This firm, I based near perhaps 15 years in the past now. My second hat is being on the ESOMAR council the place I’ve been elected 3 times. I’m the present treasurer. And I’m working right now for the president’s function. So, there are apparent hyperlinks between what I’m doing in my firm. And, in fact, being actually lively on this very huge and international group, which is ESOMAR.
LM: So, let’s speak about that, so one, Congratulations. It’s kinda cool, you and Kristin Luck each working, It’s a win for ladies, it doesn’t matter what, proper? I feel that’s improbable. Or the trade that, that, we now have two extremely certified, robust feminine leaders within the working for the presidency. That speaks properly for, for all of us, I feel, now we did hear Kristin’s imaginative and prescient the opposite day round ESOMAR.
So, let’s speak about yours. Clearly, you’ve been engaged for a very long time, you’re passionate, what’s driving you for working for president?
ASD: That is what you say, what drives me first is ardour. I imply, when you’re at a part of ESOMAR council you volunteer. After which I like what I do, I do, I’ve been doing analysis for 20 years now, and I selected this occupation.
Some folks get into analysis, by probability, or as a result of they need you to do advertising and kudos, do eight, so began by search. Properly, to me, it was precisely the opposite. I began as a model supervisor at Unilever, it was my first job.
Properly, I fell in love with analysis. So, Nielsen was my first firm in Market Analysis, and I have to say it was superb expertise. And I nonetheless assume that Nielsen gave me a lot experience and so many good abilities that I nonetheless hold right now, in order that was 20 years in the past, so I nonetheless bear in mind them.
Ardour is what drives me. I’m a really dynamic girl. I imply, from what I bear in mind once I was actually younger. My dad and mom, and likewise folks round me, saved saying that I’m stuffed with power. The definition is she’s stuffed with power, in order that’s actually what I’m.
And likewise, I actually imagine in ESOMAR. Once more, it’s an enormous group, generally it may be, properly, a little bit bit bureaucratic, as a result of principally, it’s huge. And, you recognize, when you might have principally to handle to have a gathering between the Americas and the Asia Pacific, the place we had earlier a gathering with the APEC area with Kristin. It was previous midnight in Oregon and it was nearly midnight in New Zealand.
That is the way it goes. And so, I actually imagine in that trade, I actually imagine within the group. I feel that’s not due to the pandemic as a result of I feel the pandemic didn’t convey something new, it was extra about an accelerator. And, we now have, what number of years ready and ready for a few of us, I’m not speaking about everybody, however for a few of us, this transformation is basically scary. And for many individuals (and it’s true in lots of areas on the planet), for them, it’s scary and so tough to make the leap.
So, I imagine in our folks on this group to make the leap and to make it good so that everyone is blissful.
And two for development. As a result of I feel for those who have a look at the info world dynamics, it’s double-digit development. The place let’s imagine the identical for market analysis.
I feel we now have perhaps, so I might say it’s the most important problem in our trade.
Which is why I’m working now. I’m skilled, I’ve been available in the market for 20 years. I do know the neighborhood rather well, so it’s time to do it.
LM: That’s improbable, and I’m positive you observed me nodding lots by the dialog as a result of completely agree and, and so hats off to you as a result of I agree with you. And we received right here, however I might by no means take the leap personally to steer a commerce group by this transformation interval.
Sure, Kudos to you, and everybody else concerned as a result of that may be, uh, it will simply be a really, it wouldn’t be match. that’s not my job, proper? My job is to type of be out right here in a wilderness and add, you recognize, being a gadfly, you recognize, kicking the trade within the pay us a little bit bit, however not essentially to result in that subsequent step.
Proper? So, I’m glad that there are people such as you which might be keen to step up and say, there’s a whole lot of change that’s occurring. We noticed it coming. Clearly, the pandemic was that quasi-black swan accelerator, however one thing was going to get us there come what may, proper? It was a query of time.
And now right here we’re, and sure, the trade as an entire has an enormous alternative. However many corporations have enormous challenges to get there. And it’s simply it’s the best way that it’s, so I’m glad that you just, an ESOMAR there to assist present that help by this transformation interval. That’s improbable.
ASD: I want to add one thing you mentioned, main. if you’re working for President is what you do. Properly, if you’re president, what you do, but in addition, I feel, properly, you don’t do it alone. You by no means do it alone. You must heal.
And the staff, we now have so many. A lot time going to see. And the candidates, we now have 27 candidates, from each area that we now have, three folks from Africa. That is the primary time we now have candidates from Africa. Simply, personally, I’m fairly happy with it, as a result of I’ve been working actually near the African neighborhood.
We now have carried out circles. We now have carried out Masterclasses, too, to assist the African neighborhood and different communities on the planet to make that leap into digital, some, it’s unquote happy with that. Coming again to the staff, Additionally, let me simply cease. So, you lead, and so, because of this a frontrunner is essential, the staff is essential, and past a staff inside E.
So, you might have all this enormous neighborhood, and I’m positive that you’ve some individuals who don’t need to be concerned, however you might have some who need to be concerned. And involvement is just not essentially being a rep or needed, being actually lively, however simply generally, sharing an thought, or sharing one thing, or simply giving your perspective, or your expertise, so, I, I really imagine in that, too.
I feel, properly, to me, it’s very private, however, I feel, is, there are some, that isn’t so open. It’s type of forms as a result of you might have these things, and you’ve got, these council, for instance, no person is aware of what the council is doing.
Properly, we now have minutes. It’s acceptable. However, in fact, no person seems at them. So, I’m considering, it’s our function to go to ask folks to provide entry to folks, in any other case, it’ll by no means be carried out. So, main is just not doing it alone, and I really imagine in these huge communities train it to maneuver ahead collectively.
LM: That’s improbable. And, once more, hats off to you. I settle for that way back, that my favourite type of authorities is a benign dictatorship. As a result of assembly, I’m simply don’t imply that by way of the place I reside or something. However my administration type is way extra of, I’m open to a gaggle, however I get very impatient. And it’s like, let’s simply do that, and right here’s how we’re going to do it.
So, I struggled personally with constructing consensus amongst teams, which is why I don’t like, concerned with going to associations. However I completely respect folks such as you did have the power to do this. I want that I did. I mentioned that’s simply not in my DNA.
However let’s pivot a little bit bit off that, as a result of I believe that, as you concentrate on this ardour and this philosophy that you just’re speaking about by way of ESOMAR, how does that play out inside what you are promoting, proper, and your expertise of being an entrepreneur, and being So, a girl, and balancing these out with this ethos. Is there a theme there, as properly?
ASD: You imply my firm.
LM: In your organization, in your life?
ASD: Properly, my firm is, is basically small. I’m primarily working with freelancers. The factor is that it’s all linked to my character and name me again in your query or what you mentioned about being a girl. Personally, I wasn’t all grown up within the thought of, as a result of I used to be a girl or a feminine, or a lady, it was totally different from sister. I used to be not a query.
I imply, it’s by no means a query once more, and I feel it makes an enormous distinction. I feel I’m fairly fortunate as a result of my mom was impartial. My dad and mom, there was a lot love between them. My mom was impartial. I feel I’ve these from her, and that is additionally magnification and the factor is, generally folks go, “Properly, I knew a girl.”
Sure, however, to me, it doesn’t make a distinction. As a result of it’s what I did in my life earlier than giving delivery to my daughter as a result of mazes undo that.
Was my father? We love doing a 4 by 4 like loopy folks and shouting, so many issues, who might have been for 4 boys and ship me my work.
I imply, once I created, my firm, was simply apparent. It’s as a result of I had expertise and a mess to run my very own enterprise. And I feel this is similar for once I determined to have the ability to, to be a candidate for counsel for presidency.
So, sure, I’m a girl. However to me, I imply, perhaps I could possibly be a person. it doesn’t make a distinction to me, and I feel, it’s actually essential, as a result of we had been discussing this topic over the weekend.
And I went, properly, that’s unusual as a result of it has by no means been a query, and I feel, for many individuals, it’s the query of being a girl or being Asian or being that individuals, and I feel that is how issues ought to be.
So, I do actually hope that individuals in all places on the planet will be capable to comply with their goals. Whether or not they’re girls or males, whether or not they’re their pores and skin coloration or their faith. I imply, it doesn’t make sense to me to cluster folks like this.
LM: I, so I agree 100%. I feel that’s it’s a difficult subject. Politically, significantly right here within the US. There’s a whole lot of people who wouldn’t share that. However I assume that’s the Europe that I might say, as properly. I feel a meritocracy is the best possible technique to properly. I work.
It doesn’t matter. None of this stuff matter, Proper. The colour of our pores and skin, what are gender’s, any of these issues. It’s about, everyone has the chance to do their greatest to reside the lives, that they need to do it regardless. Anyway, in all probability shouldn’t delve into that an excessive amount of, as a result of it’s a delicate subject, however it’s fascinating.
So, I take into consideration me as a father, proper? I’ve a number of roles. I’m a enterprise proprietor, I’m a father, a husband, and I’m a pal. I’m a son, A brother. I, you recognize, I’ve all of those roles, that perhaps we use gender-specific names for them, however the actuality is, it doesn’t matter.
It’s about my obligation in these relationships, proper? That’s the level. And balancing these obligations, and obligations appears like a nasty phrase. I don’t imply it that means. I imply, it’s, you recognize, this stuff that I freely select to interact in these relationships in my life, in come what may, don’t have something to do with my gender. It’s merely these are my duties. Perhaps that’s a greater technique to say it.
, I’ve duties as a enterprise proprietor, as a husband, as a father, as a brother, as a son as, you recognize, all of these issues in juggling that may be difficult. But additionally, for me, not less than, that’s what the achievement comes from. It sounds goofy. However I’ll inform my spouse all occasions, like, you should perceive, you saved my life, proper? If it wasn’t for these relationships, I might haven’t any focus these relationships, these duties, obligations give me the main focus for the whole lot else that I do.
And I discover that empowering and, you recognize, into my trade as properly. Issues that I do for GreenBook, et cetera. Issues a part of that. They drive me to do extra. Is that much like the way you assume it looks as if perhaps it’s, that it’s these relationships that drive you, provides you the eagerness. To do this stuff.
ASD: And it may be from many individuals. Of individuals. Of was fortunate to journey the world, who’s my automobile. And so being a citizen of the world is one thing, which is, I might say it’s regular to me.
However normality is everyone knows and likewise in fact and on this expertise for presidency, in fact. My household. My husband’s, it has been a dialogue, in fact, since you spend a lot time, and you recognize, even what marketing campaign? It’s 24 hours, 7-days.
VC and begging my husband and my daughter to additionally give me the power to do this and permit me to do this. I imply, not as a result of I’m a mom or as a result of I’m a girl. However simply because, as you mentioned, if you, if you, properly, I’m dwelling, personally talking, I’m dwelling in a home, and everyone is enjoying a task.
It’s, like, in society, the society, everyone’s enjoying a task, and a few for, for some folks, it’s tougher. So, you might have another to need to L, these folks, it’s precisely the identical. So, it’s a query of, sure, I feel, funding your function, and generally it comes, it falls naturally, and also you do eat usually with out eager about it.
And I feel is it additionally the fantastic thing about it? As a result of, as you mentioned, I feel, I’m fairly fortunate. And, once more, coming again to schooling. I feel schooling is so essential.
I’m not, in fact, I’m speaking about going to high school, however not solely I imply, your schooling concerning the I’m speaking about people and values. Is an important, and that is the place you’ll additionally discover new power, and the place you discover concepts and you discover the energy to maneuver ahead.
LM: So, let me write that. I want this wasn’t our first dialog, as a result of I really feel like I’ve missed out and never having recognized you over the previous few years. And, Sophie, we might discuss for a very very long time, and it will be a very good dialog.
So, however I do need to take heed to time for our listeners and for, for you, So, take into consideration the subsequent two years. What do you hope to perform, and I don’t imply particularly round ESOMAR, that could possibly be part of years? What years. What are your targets and aspirations over the course of the subsequent few years?
ASD: Two issues. The primary is perhaps simpler is to make the affiliation extra accessible. I’m speaking about geographically talking, by way of value, by way of what it might probably convey to you, no matter it might probably convey.
So, I feel, simply on the one and Quantity two, which is rather more difficult, this group is, in every market, to help corporations in our new world of digital, However, with these, inside this mixture of MRX, Conventional MR and Digital are having step one into it.
As a result of the chance of getting being unconcealed, as by time, the recipes to have too many targets, or too tough when you obtain nothing.
Once more, the primary one is very easy. It’s extra concerning the course of and the connection we now have with folks, so it’s pure, simply the second is rather more tough. So, having these tapped into the brand new world will probably be a win for me.
LM: However what about you personally outdoors of ESOMAR? Are there different targets that you’ve as properly which might be outdoors of that?
ASD: Is there OK, might you say it once more, please? I missed your query.
LM: Are there different targets outdoors of these fantastic targets You simply acknowledged about ESOMAR? Is there one thing else it’s extra private with what you are promoting or your loved ones or another ardour space?
ASD: No, nothing to do with my enterprise as a result of I feel it’s one thing to essentially differentiate. It has nothing to see with my enterprise, however what I can convey, my enterprise is my expertise and my experience, and likewise, I’m nonetheless working in that enterprise.
I imply, in any case, I’ll have interviews. I’m nonetheless doing focus teams, and I’m CEO interviewing folks.
So, that is what I do. I feel I’m nonetheless into it, and it’s essential. I’m actually near what members are doing. I’m not kidding. On the shifting on assembly right here with folks. So, it’s true and Pragmatic.
LM: Okay, all proper, that’s nice! This has been fantastic, hopefully, it’s not the final time that we communicate, properly, let’s nice! This say is not going to be come what may, proper. So clearly post-election We are going to chat once more come what may, and I loved the dialog very, very a lot and recognize the time, so I’m glad that we made this occur.
ASD: Thanks a lot. Nice query.
LM: Bear in mind, anyone who has an ESOMAR membership, vote. Take it from an American vote, voting is essential. So, all proper, recognize it, very a lot. Take care.