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Home Market Research

Improving NPD Success Rates: Lessons Learned & Best Practices

by TheWealthRace
August 13, 2021
in Market Research
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New merchandise are the lifeblood of each firm, however New Product Improvement (NPD) stays one of the vital difficult issues to develop efficiently. So how will you optimize this course of?

Be a part of EyeSee, one of many fastest-growing behavioral analysis firms globally, as Jonathan Asher, Govt Vice President of EyeSee, Nikola Golubovic, Shopper Insights Director of EyeSee,  Tony Marcello, Shopper Insights Sr Affiliate, Normal Mills and Tanja Petrovic, Innovation Technique Director, The Coca Cola firm share NPD greatest practices and the primary outcomes of Eyesee’s intensive NPD benchmark examine with over 30,000 respondents.

Register right this moment to:

  1. Uncover a brand new product testing framework primarily based on behavioral strategies and iterative design pondering methodology
  2. Be taught what elements influence NPD success
  3. Learn the way to method NPD testing–the place to start out and which stakeholders to contain
  4. Perceive which phases of product growth require which sort of take a look at
  5. Get a sneak peek of EyeSee’s intensive NPD benchmark examine



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